South Korea's leading fintech company Toss, operated by Viva Republica, is making a bold strategic pivot into Web3 finance by developing its own Layer 1 blockchain mainnet alongside securing 24 stablecoin-related trademarks, according to Club Laura. This comprehensive approach signals the company's intention to create a fully integrated digital finance ecosystem that bridges traditional fintech services with decentralized technologies. The move comes as Asian financial institutions increasingly view Web3 infrastructure as essential for maintaining competitive advantages in the evolving digital economy. Toss's dual strategy of building proprietary blockchain infrastructure while simultaneously preparing multiple stablecoin offerings suggests a sophisticated understanding of Web3 monetization models, potentially positioning the company as a major player in the convergence of traditional finance and decentralized systems.